WHAT’S ALPHA AND OMEGA? GLAD YOU ASKED, BABE.

Founded by young dreamer, Alpha and Omega was born from one question — what if clothes could make you remember who the f*ck you are?

We exist for the go-getters, the dreamers, the girls who carry fire in their bones and contradictions in their hearts. The ones who wake up and wear their power, no matter what life throws at them. We don’t believe in dressing up for the world, we believe in dressing up for your higher self, even when you don’t feel like her yet.

Every Alpha and Omega piece is made to feel like it found you, because it did (we even stitched it on our label), This isn’t just clothing. It’s a mirror. A reminder that the version of you you’re chasing? She’s already inside. You just need to choose her. Some days you’ll doubt it. You’ll feel like you’re not enough. You’ll look for signs, validation, answers. But then you put on something that makes you feel her. And just like that  you remember. You’re not becoming her. You’ve been her all along. This piece is just here to help you tap in.

We believe in unmatched quality, in original design and in making you feel like the baddest in the room without ever compromising on comfort or soul. Okay, maybe comfort just a little.

Our community is still growing, but it’s made up of people who are done playing small. Alpha and Omega is not just a brand. It’s a feeling. It’s a reminder. And one day, it’ll be a world. Maybe that’s a wellness retreat in the hills, maybe that’s a ski lodge where everyone’s dressed better than the snow. Whatever it becomes, it will be built with the same fire that started it all — a deep, raw desire to create something unforgettable.

FOUNDER

MEET THE WOMAN WHO STARTED IT ALL AND STILL PACKS YOUR ORDER.

Hi, I’m Deepanshi,I didn’t grow up sketching dresses in my notebook or dreaming of runways. But I knew I always wanted more. More honesty. More magic. More meaning.I just wanted to feel like myself in my clothes. Louder, softer, bolder, dreamier (depending on the day). But nothing ever felt quite right, so I built Alpha and Omega from scratch. Not with rules. Not with fashion formulas. Just with instinct, rebellion, and a deep belief that the right outfit can shift your entire energy.

I didn’t start this to just make clothes. I started this to remind women and men what they’re made of. To give you pieces that feel like your mirror hyping you up. That one top you put on and suddenly go - wait, why was I doubting myself again?

I still design every piece. I still reply to your DMs. I still cry when you tell me Alpha and Omega made you feel something. Because that’s the point.It’s not just fashion, It’s a reminder that you’re  already everything you’re trying to become, you just need to tap in and If you’re here, I hope you stay and if you wear us, I hope you remember who the f**k you are.